CONNECTED UNDERWEAR

1 out of 10 people checks their phone during sex.  We had to do something. Something fun. Something different that goes beyond traditional media. Connected Underwear were sold out after 24h.

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AWARDS

Campaign Ad of the Day 

The One Show (Shortlist)

Underwear Exhibited in the German Museum of Technology 

Limited Edition Sold Out in less than 24 HoursRelaunched by 4 other DT markets across Europe