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OOO
Award-winning guerilla campaign to raise awareness of the pay gap on Equal Pay Day. A much better use of an auto-reply than “On annual leave. Call or text me anytime.”
AWARDS
Campaign Big Awards 2018 | Winner
Clio | Silver | Innovation
Cannes Lions | Shortlist | Direct - Not-for-profit
Cannes Lions | Shortlist | Media - Not-for-profit
Creative Circle | Gold | Best Charity/Public Service
Creative Circle | Silver | Best Social
Creative Circle | Gold | Best use of Ambient/Guerilla
Creative Circle | Gold | Best Low Budget Idea
Creative Circle | Gold | Best PR led Creative Idea
Cannes Lions | Bronze | Sustainable Development
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