EXPEDIA
RETHINK BLACK FRIDAY
Travelling these days is extremely cheap. You can experience all the places you’ve dreamed of seeing, for pretty much the same price as a Black Friday sale. We get shoppers to re-think their Black Friday priorities, by hacking the sales.
TV SCRIPT
We open on a TV in a studio - like you’d see on QVC or a classic sales channel. On its screen is a tranquil beach resort in Mexico. We hear energetic music.
AMERICAN SALES VO:
VO: This Black Friday, ACT NOW and you could get this TV for the same price of the most unforgettable trip of your life,
on a dive retreat to Cancun.
SUPER: Cancun £859 pp
The products move to the left on a conveyor and the TV is now replaced with a camera. On its display screen is the image of a couple ice-fishing, holding up a salmon.
VO: Or, get this camera, all for the price of not having the greatest experience of your existence on the Swedish fjords.
SUPER: Sweden £647 pp
The products move to the left on a conveyor and the camera is now replaced with an laptop. On it’s display screen is the image of someone’s sunset selfie on a sailing boat.
VO: You can get this laptop, now for the same amount as the best two weeks of your life, in Barbados.
SUPER: Barbados £989 pp
The energetic music starts to get more peaceful. The image on the laptop now changes to a group of people surfing, gesturing you to join them.
VO: Re-think Black Friday. Book a trip of a lifetime instead.
Logo: Expedia group.
ACTIVATION
Expedia shop in which you buy items for the price of a trip to ... and you get the trip.
